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Apps can transform the way you do anything you’re passionate about, whether that’s creating, learning, playing games, or just getting more done. And the App Store is the best place to discover new apps that let you pursue your passions in ways you never thought possible.
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Designed for discovery.
Tabs in the App Store make it easy to discover new apps you’re going to love. And to learn more about the kinds of apps you already love.
Today Tab
Games Tab
Apps Tab
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Calling all players.
Hundreds of worlds. Zero ads.
Thoughtfully crafted. Expertly curated.
Keeping up with all the great apps that debut every week is a full-time job. That’s why we have a team of full-time editors to bring you unique perspectives on what’s new and next in the world of apps.
Daily Stories
From exclusive world premieres to behind‑the‑scenes interviews, original stories by our editorial team explore the impact that apps have on our lives.
Tips and Tricks
Want to learn how to use filters in your new photo app? Or where to find the rarest creature in Pokémon GO? We’ve got the how-to articles and tips you need, right in the App Store.
Lists
From the best apps for cooking healthier meals to action-packed games for keeping the kids entertained, App Store editors have created themed lists of the most download‑worthy games and apps.
Game and App of the Day
Get a download of this: Our editors handpick one game and one app that can’t be missed — and deliver it fresh to you every day.
Search
It’s easy to find what you’re looking for with rich search results that include editorial stories, tips and tricks, and lists.
Get all the details on every app.
The app product page gives you the details you need when deciding what to download. From more videos to rankings and reviews, there are loads of ways to help you pick the app that’s right for you.
Chart Position
If an app or game is on the Top Charts, you’ll see the ranking on its app page. So you know how popular it is right now.
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Videos
So. Many. Videos. Watch how an app works before you download it or get a preview of the gameplay.
Ratings and Reviews
The streamlined ratings system makes it easy to see how much an app is loved. And when a developer answers a question, everyone can see the response.
Editors’ Choice Badge
This seal of approval is given to apps and games that really deserve a download. If you see this, you know it’s going to be extraordinary.
In-App Purchases
It’s easy to find and make in-app purchases for the apps and games you already own. You can also subscribe to an app or level up in a game even if it’s not on your device yet.
Are you a developer? Grow your business with resources designed to help you create incredible apps and reach more users.
App Icon
Every app needs a beautiful and memorable icon that attracts attention in the App Store and stands out on the Home screen. Your icon is the first opportunity to communicate, at a glance, your app’s purpose. It also appears throughout the system, such as in Settings and search results.
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Embrace simplicity. Find a single element that captures the essence of your app and express that element in a simple, unique shape. Add details cautiously. If an icon’s content or shape is overly complex, the details can be hard to discern, especially at smaller sizes.
Provide a single focus point. Design an icon with a single, centered point that immediately captures attention and clearly identifies your app.
Design a recognizable icon. People shouldn’t have to analyze the icon to figure out what it represents. For example, the Mail app icon uses an envelope, which is universally associated with mail. Take time to design a beautiful and engaging abstract icon that artistically represents your app’s purpose.
Keep the background simple and avoid transparency. Make sure your icon is opaque, and don’t clutter the background. Give it a simple background so it doesn’t overpower other app icons nearby. You don’t need to fill the entire icon with content.
Use words only when they’re essential or part of a logo. An app’s name appears below its icon on the Home screen. Don’t include nonessential words that repeat the name or tell people what to do with your app, like 'Watch' or 'Play.' If your design includes any text, emphasize words that relate to the actual content your app offers.
Don’t include photos, screenshots, or interface elements. Photographic details can be very hard to see at small sizes. Screenshots are too complex for an app icon and don’t generally help communicate your app’s purpose. Interface elements in an icon are misleading and confusing.
Don’t use replicas of Apple hardware products. Apple products are copyrighted and can’t be reproduced in your icons or images. In general, avoid displaying replicas of devices, because hardware designs tend to change frequently and can make your icon look dated.
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Don’t place your app icon throughout the interface. It can be confusing to see an icon used for different purposes throughout an app. Instead, consider incorporating your icon’s color scheme. See Color.
Test your icon against different wallpapers. You can’t predict which wallpaper people will choose for their Home screen, so don’t just test your app against a light or dark color. See how it looks over different photos. Try it on an actual device with a dynamic background that changes perspective as the device moves.
Keep icon corners square. The system applies a mask that rounds icon corners automatically.
App Icon Attributes
All app icons should adhere to the following specifications.
| Attribute | Value |
|---|---|
| Format | PNG |
| Color space | sRGB or P3 (see Color Management) |
| Layers | Flattened with no transparency |
| Resolution | Varies. See Image Size and Resolution |
| Shape | Square with no rounded corners |
App Icon Sizes
Every app must supply small icons for use on the Home screen and throughout the system once your app is installed, as well as a larger icon for display in the App Store.
| Device or context | Icon size |
|---|---|
| iPhone | 180px × 180px (60pt × 60pt @3x) |
| 120px × 120px (60pt × 60pt @2x) | |
| iPad Pro | 167px × 167px (83.5pt × 83.5pt @2x) |
| iPad, iPad mini | 152px × 152px (76pt × 76pt @2x) |
| App Store | 1024px × 1024px (1024pt × 1024pt @1x) |
Provide different sized icons for different devices. Make sure that your app icon looks great on all the devices you support.
Mimic your small icon with your App Store icon. Although the App Store icon is used differently than the small one, it’s still your app icon. It should generally match the smaller version in appearance, although it can be subtly richer and more detailed since there are no visual effects applied to it.
Spotlight, Settings, and Notification Icons
Every app should also provide a small icon that iOS can display when the app name matches a term in a Spotlight search. Additionally, apps with settings should provide a small icon to display in the built-in Settings app, and apps that support notifications should provide a small icon to display in notifications. All icons should clearly identify your app—ideally, they should match your app icon. If you don’t provide these icons, iOS might shrink your main app icon for display in these locations.
| Device | Spotlight icon size |
|---|---|
| iPhone | 120px × 120px (40pt × 40pt @3x) |
| 80px × 80px (40pt × 40pt @2x) | |
| iPad Pro, iPad, iPad mini | 80px × 80px (40pt × 40pt @2x) |
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| Device | Settings icon size |
|---|---|
| iPhone | 87px × 87px (29pt × 29pt @3x) |
| 58px × 58px (29pt × 29pt @2x) | |
| iPad Pro, iPad, iPad mini | 58px × 58px (29pt × 29pt @2x) |
| Device | Notification icon size |
|---|---|
| iPhone | 60px × 60px (20pt × 20pt @3x) |
| 40px × 40px (20pt × 20pt @2x) | |
| iPad Pro, iPad, iPad mini | 40px × 40px (20pt × 20pt @2x) |
Don’t add an overlay or border to your Settings icon. iOS automatically adds a 1-pixel stroke to all icons so that they look good on the white background of Settings.
TIP If your app creates custom documents, you don't need to design document icons because iOS uses your app icon to create document icons automatically.
User-Selectable App Icons
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For some apps, customization is a feature that evokes a personal connection and enhances the user experience. If it provides value in your app, you can let people select an alternate app icon from a set of predefined icons that are embedded within your app. For example, a sports app might offer icons for different teams or an app with light and dark modes might offer corresponding light and dark icons. Note that your app icon can only be changed at the user’s request and the system always provides the user with confirmation of such a change.
Provide visually consistent alternate icons in all necessary sizes. Like your primary app icon, each alternate app icon is delivered as a collection of related images that vary in size. When the user chooses an alternate icon, the appropriate sizes of that icon replace your primary app icon on the Home screen, in Spotlight, and elsewhere in the system. To ensure that alternate icons appear consistently throughout the system—the user shouldn't see one version of your icon on the Home screen and a completely different version in Settings, for example—provide them in the same sizes you provide for your primary app icon (with the exception of the App Store icon). See App Icon Sizes.
For developer guidance, see the setAlternateIconName method of UIApplication.
NOTE Alternate app icons are subject to review by App Review and must adhere to the App Store Review Guidelines.